[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.uptoyou.cz\/co-je-dulezite-vedet-o-baidu-v-roce-2017\/#Article","mainEntityOfPage":"https:\/\/www.uptoyou.cz\/co-je-dulezite-vedet-o-baidu-v-roce-2017\/","headline":"Co je d\u016fle\u017eit\u00e9 v\u011bd\u011bt o Baidu v roce 2017","name":"Co je d\u016fle\u017eit\u00e9 v\u011bd\u011bt o Baidu v roce 2017","description":"Prvn\u00ed polovina roku 2017 byla pro Baidu pon\u011bkud stresuj\u00edc\u00ed a to kv\u016fli poklesu inzerce a v\u00fdd\u011blk\u016f z\u00a0n\u00ed. I p\u0159es to Baidu pokra\u010dovalo ve sv\u00fdch investic\u00edch, kter\u00e9 sm\u011b\u0159ovaly do v\u00fdvoje um\u011bl\u00e9 inteligence a tvorby zdrav\u00e9ho a funguj\u00edc\u00ed webov\u00e9ho ekosyst\u00e9mu. \u00a0 Jak se ale v\u00a0tomto prost\u0159ed\u00ed orientovat a na co si d\u00e1t pozor? Tady je n\u011bkolik tip\u016f. […]","datePublished":"2026-05-20","dateModified":"2026-05-20","author":{"@type":"Person","@id":"https:\/\/www.uptoyou.cz\/author\/#Person","name":"","url":"https:\/\/www.uptoyou.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"uptoyou.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.uptoyou.cz\/co-je-dulezite-vedet-o-baidu-v-roce-2017\/","wordCount":1037,"articleBody":"Prvn\u00ed polovina roku 2017 byla pro Baidu pon\u011bkud stresuj\u00edc\u00ed a to kv\u016fli poklesu inzerce a v\u00fdd\u011blk\u016f z\u00a0n\u00ed. I p\u0159es to Baidu pokra\u010dovalo ve sv\u00fdch investic\u00edch, kter\u00e9 sm\u011b\u0159ovaly do v\u00fdvoje um\u011bl\u00e9 inteligence a tvorby zdrav\u00e9ho a funguj\u00edc\u00ed webov\u00e9ho ekosyst\u00e9mu.\u00a0Jak se ale v\u00a0tomto prost\u0159ed\u00ed orientovat a na co si d\u00e1t pozor? Tady je n\u011bkolik tip\u016f.\u00a0\u00dasp\u011bch s\u00a0MIPMIP neboli Mobile Instant Pages zaznamenalo hned n\u011bkolik \u00fasp\u011bch\u016f, kter\u00e9 pot\u011b\u0161ily jak management, tak i akcion\u00e1\u0159e.\u00a0Mezi tyto \u00fasp\u011bchy pat\u0159\u00ed:\t\t5\u00a0400 webov\u00fdch str\u00e1nek adoptovalo tuto technologii\t\tV\u00edce jak 1 miliarda mobiln\u00edch webov\u00fdch str\u00e1nek nyn\u00ed pou\u017e\u00edv\u00e1 MIP\t\tKa\u017ed\u00fd den Baidu zaznamen\u00e1 stovky milion\u016f proklik\u016f MIP web\u016f skrze sv\u016fj vyhled\u00e1va\u010d\u00a0MIP d\u00e1le tak\u00e9 nab\u00edz\u00ed v\u00edce jak 215 roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 jsou voln\u011b dostupn\u00e9 pro ka\u017ed\u00e9ho, optimalizovan\u00e9 cachov\u00e1n\u00ed, ale i v\u00edce jak 50 % n\u00e1r\u016fst rychlosti.HTTPSBezpe\u010dnost pat\u0159\u00ed z\u00a0dlouhodob\u00e9ho hlediska mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed priority jak\u00e9koli internetov\u00e9 entity a i Baidu v\u00a0tomto odv\u011btv\u00ed zlep\u0161uje sv\u00e9 slu\u017eby. P\u0159\u00edkladem je podpora HTTPS, kter\u00e9 nab\u00edz\u00ed lep\u0161\u00ed zabezpe\u010den\u00ed u p\u0159ipojen\u00ed k\u00a0server\u016fm a lep\u0161\u00ed ochranu dat u\u017eivatel\u016f. Weby, kter\u00e9 tuto technologi\u00ed za\u010dlen\u00ed do sv\u00e9ho syst\u00e9mu, z\u00edskaj\u00ed od Baidu lep\u0161\u00ed pozici p\u0159i vyhled\u00e1v\u00e1n\u00ed a maj\u00ed tak v\u00fdbornou motivaci.\u00a0PWAStejn\u011b tak jako Google i Baidu p\u0159ich\u00e1z\u00ed s\u00a0PWA (Progressive Web Apps), kter\u00e9 nab\u00eddne Full-screen prohl\u00ed\u017een\u00ed, Offline caching nebo ikonu na plo\u0161e. V\u00a0souvislosti s\u00a0touto technologi\u00ed spustilo Baidu tak\u00e9 vlastn\u00ed prost\u0159ed\u00ed Lavas, kter\u00e9 V\u00e1m umo\u017en\u00ed vyu\u017e\u00edt n\u011bkter\u00e9 z\u00a0p\u0159ipraven\u00fdch funkc\u00ed.\u00a0Algoritmus HurricaneN\u00e1zev tohoto algoritmu nen\u00ed ani trochu n\u00e1hodou a to d\u00edky funkc\u00edm, kter\u00e9 p\u0159in\u00e1\u0161\u00ed do vyhled\u00e1v\u00e1n\u00ed a kter\u00e9 by m\u011bly definitivn\u011b zlep\u0161it prost\u0159ed\u00ed internetu v\u00a0\u010c\u00edn\u011b. Hlavn\u00ed prac\u00ed tohoto updatu je vyhled\u00e1v\u00e1n\u00ed odpadu a jeho vy\u0159azov\u00e1n\u00ed z\u00a0vyhled\u00e1v\u00e1n\u00ed. Nevhodn\u00fd obsah, nesmysln\u00e9 informace, podvodn\u00e9 weby ale i mnoho \u00b4jin\u00fdch typ\u016f ne\u017e\u00e1douc\u00edho obsahu bude odstran\u011bno a to natrvalo.\u00a0CrawlerLep\u0161\u00ed pochopen\u00ed webov\u00e9ho obsahu je z\u00e1kladem kvalitn\u00edho vyhled\u00e1v\u00e1n\u00ed a Baidu tak investuje i v\u00a0tomto odv\u011btv\u00ed a to v\u00a0podob\u011b nov\u00e9ho Crawlera, kter\u00fd by m\u011bl nab\u00eddnout lep\u0161\u00ed pochopen\u00ed obsahu, rychlej\u0161\u00ed proch\u00e1zen\u00ed, ale i jednodu\u0161\u00ed p\u0159izp\u016fsoben\u00ed jeho po\u017eadavk\u016fm.\u00a0Seznam trestan\u00e9 reklamyV\u00a0polovin\u011b \u010dervna tak\u00e9 Baidu vydalo p\u0159\u00edru\u010dku, podle kter\u00e9 mohou weby uzp\u016fsobit svou reklamu. Dozv\u00ed se v\u00a0n\u00ed, jak\u00e9 typy reklamy vedou k\u00a0penalizaci a je tak t\u0159eba je odstranit.\u00a0Mezi penalizovan\u00e9 typy pat\u0159\u00ed:\t\tPornografie, hazard a jin\u00e9 typy reklamy zak\u00e1zan\u00e9 z\u00e1konem\t\tReklamy obsahuj\u00edc\u00ed podvodn\u00e9 str\u00e1nky \u010di nepravdiv\u00e9 informace\t\tObsah s\u00a0automatick\u00fdm p\u0159esm\u011brov\u00e1n\u00edm do app storu\t\tVelk\u00e9 reklamy p\u0159ekr\u00fdvaj\u00edc\u00ed cel\u00fd web\t\tReklamy bl\u00edzko interaktivn\u00edch tla\u010d\u00edtek\t\tSamospou\u0161t\u011bc\u00ed reklamy\t\tReklamy mezi \u010dl\u00e1nky, kter\u00e9 p\u0159ekr\u00fdvaj\u00ed text\u00a0P\u0159\u00edru\u010dka pro SEO specialistyBaidu si p\u0159ipravilo i jakousi p\u0159\u00edru\u010dku pro SEO specialisty, kter\u00e1 jim m\u016f\u017ee pomoci s\u00a0lep\u0161\u00edm zpracov\u00e1n\u00edm webu a lep\u0161\u00edm um\u00edst\u011bn\u00edm. P\u0159edstavme si n\u011bkolik tip\u016f, kter\u00e9 v\u00a0t\u00e9to p\u0159\u00edru\u010dce nalezneme.\u00a0Velikost str\u00e1nky\/d\u00e9lka URLVelikost HTML soubor\u016f by m\u011bla b\u00fdt ide\u00e1ln\u011b m\u00e9n\u011b jak 128 KB. Je to proto, \u017ee s\u00a0v\u011bt\u0161\u00edmi soubory m\u016f\u017eou m\u00edt probl\u00e9m prohled\u00e1vac\u00ed roboti, co\u017e se projev\u00ed i na ohodnocen\u00ed webu v\u00a0SEO \u017eeb\u0159\u00ed\u010dku.\u00a0Svou roli hraje i\u00a0d\u00e9lka URL, kter\u00e1 m\u00e1 velk\u00fd vliv pr\u00e1v\u011b p\u0159i indexov\u00e1n\u00ed. Kr\u00e1tk\u00e9 a srozumiteln\u00e9 URL adresy z\u00edsk\u00e1vaj\u00ed p\u0159i indexov\u00e1n\u00ed p\u0159ednost a nab\u00edz\u00ed lep\u0161\u00ed ohodnocen\u00ed i um\u00edst\u011bn\u00ed. Je tak\u00e9 dobr\u00e9, vyvarovat se \u010d\u00ednsk\u00fdm znak\u016fm, kter\u00e9 mohou p\u0159i p\u0159enosu k\u00f3du v\u00fdrazn\u011b prodlou\u017eit d\u00e9lku URL.\u00a0404 a smazan\u00e9 str\u00e1nkyChybov\u00e1 hl\u00e1\u0161ka 404 je probl\u00e9mem, kter\u00fd m\u016f\u017ee nep\u0159\u00edjemn\u011b ovlivnit cel\u00fd proces SEO optimalizace. Vyvarovat se j\u00ed p\u0159itom m\u016f\u017eeme snadno a to snadn\u00fdm postupem, kter\u00fd nab\u00edz\u00ed v\u011bt\u0161ina vyhled\u00e1va\u010d\u016f. I u Baidu tento postup nalezneme, a\u010dkoli je n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017eli procesy konkurence.\u00a0\t\tPrvn\u00edm krokem, kter\u00fd mus\u00edte ud\u011blat, je, \u017ee vyhled\u00e1te smazan\u00e9 str\u00e1nky v\u00a0Baidu a ov\u011b\u0159\u00edte si, zda byly indexovan\u00e9\t\tN\u00e1sledn\u011b p\u0159id\u011bl\u00edte t\u011bmto str\u00e1nk\u00e1m status 404\t\tNyn\u00ed zkompilujte tyto str\u00e1nky do XML nebo TXT form\u00e1tu a ujist\u011bte se, \u017ee ka\u017ed\u00e1 URL adresa je nastavena na 404\t\tPotvr\u010fte sv\u016fj z\u00e1m\u011br webov\u00e9 str\u00e1nky z\u00a0indexov\u00e1n\u00ed vymazat v\u00a0Baidu Webmaster Tool. Odstran\u011bn\u00ed str\u00e1nek trv\u00e1 v\u011bt\u0161inou 2-3 dny. Pot\u00e9 m\u016f\u017eete XML a TXT soubory smazat.\u00a0Vyhn\u011bte se levn\u00fdm dom\u00e9n\u00e1mPokud va\u0161e webov\u00e9 str\u00e1nky b\u011b\u017e\u00ed na n\u011bkter\u00e9m z\u00a0nejobl\u00edben\u011bj\u0161\u00edch typ\u016f dom\u00e9n, jako jsou .top nebo .win, po\u010d\u00edtejte s\u00a0t\u00edm, \u017ee m\u016f\u017ee Baidu vid\u011bt Va\u0161\u00ed webovou str\u00e1nku jako podez\u0159elou. Proto je pot\u0159eba, ov\u011b\u0159it webovou str\u00e1nku v\u00a0Baidu Webmaster Tool a vr\u00e1tit prioritu indexov\u00e1n\u00ed do norm\u00e1lu.\u00a0Dom\u00e9ny s\u00a0pot\u0159ebou ov\u011b\u0159en\u00ed:.top, .win, .bid, .pw, .online, .website, .club, .space.\u00a0Spu\u0161t\u011bn\u00ed nov\u00fdch webov\u00fdch str\u00e1nekPosledn\u00ed tip tohoto \u010dl\u00e1nku se t\u00fdk\u00e1 spu\u0161t\u011bn\u00ed nov\u00fdch webov\u00fdch str\u00e1nek. P\u0159irozen\u011b ji\u017e od prvn\u00edho spu\u0161t\u011bn\u00ed chceme z\u00edskat co nejlep\u0161\u00ed um\u00edst\u011bn\u00ed a oslovit co nejv\u00edce u\u017eivatel\u016f. Jak toho doc\u00edlit? Jednodu\u0161e. Zam\u011b\u0159te se na bohat\u00fd obsah, kter\u00fd p\u0159esv\u011bd\u010d\u00ed Baidu, \u017ee to s\u00a0webem mysl\u00edte v\u00e1\u017en\u011b. Kvalitn\u011b zpracovan\u00fd a bohat\u00fd obsah zajist\u00ed Va\u0161emu webu dostate\u010dnou pozornost a postar\u00e1 se o pravideln\u00fd z\u00e1jem ze strany crawler\u016f Baidu.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je d\u016fle\u017eit\u00e9 v\u011bd\u011bt o Baidu v roce 2017","item":"https:\/\/www.uptoyou.cz\/co-je-dulezite-vedet-o-baidu-v-roce-2017\/#breadcrumbitem"}]}]